Discovery
Capture toy and gift intent when decisions are made
Be visible in the moments that matter: local search, maps, social discovery and high-intent paid queries around age ranges, licenses and occasions.
Conversion
Turn clicks into confident store visits and bigger baskets
Reduce hesitation with clearer stock, pickup options, bundles and trust signals — especially for gifts and higher-ticket play categories.
Retention
Build repeat revenue beyond the holiday rush
Automate reminders, birthdays, launches and loyalty touchpoints so customers come back when the next play moment appears.
One partner for toy retail growth — not a patchwork of freelancers.
Criazo connects campaigns, storefront digital experience and retention so seasonal demand converts into durable customer value.
Seasonal demand planning
Campaign calendars aligned to holidays, school breaks and licensing windows.
Gift-intent journeys
Landing pages and bundles that make buying for kids faster and more confident.
Local store conversion
Maps, calls and pickup flows that turn online intent into foot traffic.
Lifecycle retention
CRM and email programs for birthdays, launches and collector moments.
Creative that sells play
Strong visuals and messaging for social proof and premium toy categories.
Measurement you can act on
Clear reporting across channels, visits and basket outcomes.
Inventory-aware messaging
Reduce disappointment by aligning ads with what shoppers can actually buy today.
Always-on optimization
Continuous testing and budget shifts based on performance, not guesswork.
Built for retail outcomes, not vanity metrics
See how we combine brand, web and performance work for retail and family-focused brands — with a focus on conversion and repeat revenue.
Brand creation • brand strategy • e-commerce development
MeuVer
Brand identity and eCommerce for optical retail. Complete package.
E-commerce
Demace Mobiliário Personalizável
eCommerce for premium furniture. Advanced filtering. Built to sell.
Branding • packaging design
DoceAry
Sweet, memorable brand for gourmet sweets. Branding and packaging.
What you need to know
Google Ads — Service detail
Capture high-intent searches for toys, brands, ages and gift occasions. We build and manage search campaigns focused on high-intent terms, budget efficiency, and booking/order actions. You get clear campaign structure, negative keyword control, conversion tracking, and weekly optimization based on real performance. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Meta Ads — Service detail
Reach parents and gift buyers with creative that showcases play value and urgency. We create and manage Instagram/Facebook campaigns for demand generation, retargeting, and offer promotion. Creative, audience, and funnel stages are aligned to produce measurable booking and order outcomes. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Local SEO — Service detail
Rank for nearby toy and gift intent searches tied to your store locations. We improve local rankings with location-focused SEO structure, content, and on-page optimization. The objective is simple: make your restaurant appear for nearby searches that lead to real visits and orders. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Google Business Profile optimization — Service detail
Improve maps visibility, reviews and actions that drive calls and visits. We optimize your profile to improve trust and conversion: categories, service details, photos, reviews, posting cadence, and action prompts. This helps turn profile views into calls, bookings, and foot traffic. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Retail websites — Service detail
Fast, clear sites that showcase categories, availability and why to visit your store. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Landing pages — Service detail
Season, license and gift-focused pages built to convert paid and organic traffic. We create campaign-specific pages for promotions, events, and paid traffic. Each page has focused copy, controlled user flow, and conversion-oriented structure tailored to one objective. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Ecommerce stores — Service detail
Sell online with flows that support pickup, bundles and gift confidence. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Conversion-focused UX/UI — Service detail
Reduce friction from browse to cart, call or visit with clearer hierarchy. We design interfaces around decision clarity and action velocity. Layout, hierarchy, trust signals, and CTA placement are optimized to improve booking and ordering completion rates. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
CRM — Service detail
Segment buyers by age range, category and occasion for smarter follow-up. We organize customer data and segmentation so communication becomes targeted and useful. CRM setup supports smarter retention campaigns and better lifetime value decisions. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Email marketing — Service detail
Birthday, launch and replenishment journeys that lift repeat visits. We create lifecycle and campaign emails that bring customers back with relevant offers and timing. Performance is tracked through open, click, and conversion metrics. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Loyalty systems — Service detail
Reward repeat families and collectors with simple, measurable mechanics. We structure loyalty mechanics that increase repeat behavior using reward logic tied to real customer habits. The goal is frequency and retention growth. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Remarketing campaigns — Service detail
Bring back high-intent visitors who browsed but did not purchase. We re-engage previous visitors and interested audiences with tailored messaging. This recovers missed demand and improves total acquisition efficiency. Expected benefits: Better peak performance, Higher visit intent conversion, More repeat seasonal revenue
Let’s review your toy store growth opportunities
Practical priorities for seasonal demand, conversion and repeat purchase.
Ready for a free toy store growth review?