Local demand
Capture high-intent residential and commercial searches
Structure paid and organic visibility around panels, EV chargers, outages and installs.
Trust & booking
Convert inquiries into scheduled jobs
Improve proof placement, service clarity and phone-first conversion for complex scopes.
Repeat & referrals
Increase maintenance plans and reactivation
CRM and email journeys for inspections, safety reminders and commercial account follow-up.
One partner for electrical growth — demand, trust and repeat work.
Criazo connects local acquisition, credibility assets and CRM follow-up so installs and maintenance compound.
Residential vs commercial
Separate messaging, landing paths and routing rules by buyer type.
High-ticket proof
Case formats for panels, EV and commercial scopes that reduce risk.
Estimator pipeline
CRM discipline for quotes, callbacks and multi-step approvals.
Safety-forward creative
Ads and pages that match how buyers evaluate electrical risk.
Local radius economics
Geo strategy aligned to dispatch costs and win rates.
Review systems
Post-job prompts that increase quality social proof.
Seasonal demand
Storm, heat and inspection windows planned in the calendar.
Measurement by job value
Connect channels to booked jobs and revenue—not just calls.
Built for local service outcomes, not vanity metrics
Electrical and trades work where lead quality, booked jobs and repeat maintenance move together.
What you need to know
Google Ads — Service detail
Intent-led campaigns for panel upgrades, EV installs, commercial contracts and emergency calls. We build and manage search campaigns focused on high-intent terms, budget efficiency, and booking/order actions. You get clear campaign structure, negative keyword control, conversion tracking, and weekly optimization based on real performance. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Google Maps Ads — Service detail
Win map moments for electrician searches when trust and proximity matter. We position your restaurant inside map-based discovery moments with local targeting and profile-driven actions. This increases visibility where customers compare options quickly and are ready to call, route, or visit. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Local SEO — Service detail
Rank for neighborhood electrical queries, code-adjacent services and specialty installs. We improve local rankings with location-focused SEO structure, content, and on-page optimization. The objective is simple: make your restaurant appear for nearby searches that lead to real visits and orders. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Google Business Profile optimization — Service detail
Services, certifications, photos and Q&A that reduce buyer hesitation. We optimize your profile to improve trust and conversion: categories, service details, photos, reviews, posting cadence, and action prompts. This helps turn profile views into calls, bookings, and foot traffic. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Meta Ads — Service detail
Neighborhood prospecting and proof-led retargeting for higher-ticket electrical work. We create and manage Instagram/Facebook campaigns for demand generation, retargeting, and offer promotion. Creative, audience, and funnel stages are aligned to produce measurable booking and order outcomes. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Landing pages — Service detail
Service-line pages for EV, panels and commercial scopes built to convert paid traffic. We create campaign-specific pages for promotions, events, and paid traffic. Each page has focused copy, controlled user flow, and conversion-oriented structure tailored to one objective. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Websites — Service detail
Fast mobile proof of licensing, insurance and crew credibility for residential and B2B. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Call-first conversion flows — Service detail
Tap-to-call, SMS and short forms that route commercial vs residential correctly. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Conversion-focused UX/UI — Service detail
Clarify scope expectations, safety messaging and next steps on key pages. We design interfaces around decision clarity and action velocity. Layout, hierarchy, trust signals, and CTA placement are optimized to improve booking and ordering completion rates. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
CRM — Service detail
Track job type, property type and follow-up tasks for quotes and recurring inspections. We organize customer data and segmentation so communication becomes targeted and useful. CRM setup supports smarter retention campaigns and better lifetime value decisions. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Email marketing — Service detail
Maintenance reminders, inspection offers and post-project nurture for repeat work. We create lifecycle and campaign emails that bring customers back with relevant offers and timing. Performance is tracked through open, click, and conversion metrics. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Remarketing campaigns — Service detail
Bring back visitors who viewed high-value services without booking. We re-engage previous visitors and interested audiences with tailored messaging. This recovers missed demand and improves total acquisition efficiency. Expected benefits: Higher lead quality, More booked jobs, Improved repeat service rate
Let’s review your electrical services growth
Practical improvements for local demand and job conversion.
Ready for a free electrical services growth review?